SRVA, Southern Region Volleyball Association, came to me wanting a refresh on, not just their logo, but their entire branding as a whole. An update that felt fresh and that their athletes resonated with. Through the use of a hand-drawn logo, a custom font, and solid branding guidelines, I helped SRVA achieve their goal of a "cool" and refreshed look. Some of the new brand guideline booklet I created for them is below: